Namita Bajaj
#LastSelfie: WWF’s Brilliant Snapchat Campaign
Social media has become the medium where brands have made it their word of mouth. Snapchat developed by Evan Spiegel and Jonathan May, carved way for an engaging campaign created by the World Wildlife Fund (WWF) called the #LastSelfie. #LastSelfie Snapchat is popular for its photo and video sharing features with a specialty of setting a time limit for the viewing of the same by the sender to the recipient, ranging from 1 to 10 seconds. WWF used SnapChat by sharing ’selfies’ o
